Polestar Finance

Strive Group’s Impact on Polestar’s Customer and Brand Experience

Polestar is a Swedish premium electric vehicle (EV) manufacturer with a focus on sustainable performance and cutting-edge technology. Strive Group, a connected experience agency, supports Polestar through its customer engagement initiatives, helping streamline their financial services in the UK.

Strive Group specialises in transforming customer touchpoints into memorable experiences, working across the pillars of Brand Experience, Employee Experience, and Customer Experience. Polestar sought to improve its customer journey, specifically focusing on the financial aspect of the car buying experience. Their goals were to ensure that customers could seamlessly complete their financial applications online, make amendments to their contracts if necessary, and move forward in the process quickly and smoothly. The key challenge was ensuring a smooth and effective collaboration between Polestar and Volvo Car Financial Services, maintaining positive brand reputation, and delivering exceptional customer service​.

Through this collaboration, Polestar saw a significant improvement in customer satisfaction and efficiency in processing finance applications. The streamlined process allowed for quicker customer transactions and reduced wait times, contributing to an overall enhanced customer experience. Though specific metrics are not provided, the focus on positive brand engagement and customer satisfaction significantly boosted Polestar's reputation in the EV market, resulting in a more engaged and loyal customer base. July saw the team achieve the best results ever for Polestar Finance with 120 cars financed and delivered.