Long Lawford Primary School Website

Bringing clarity, warmth and inclusivity to a school website experience.

Long Lawford Primary School and Pre-school is one of the largest primary schools in its area, supporting a vibrant and diverse community of children and families. With strong values centred around community connection and effective communication between school and home, Long Lawford approached us to create a website that truly served the needs of their audience.

A key challenge was reworking the school’s existing wireframe into something more intuitive and accessible, particularly with a large proportion of parents for whom English is not their first language. We worked collaboratively with the school team throughout the wireframing stage to refine the user journey and ensure it met the needs of all users. Alongside this, we supported the school with refining the existing website copy to make it clear, concise and inclusive.

As a returning client who had previously worked with us on branding, videography and photography, Long Lawford had a strong visual library, and we wanted to bring this to the forefront. High-quality photography featuring their pupils was used throughout the site to create warmth, personality and authenticity.

To support non-native English speakers and enhance visual navigation, we integrated a bespoke icon set across the website. These icons not only added energy and colour to the digital space but also served a functional purpose in making the site easier to use. We provided the school with a full, branded icon pack that could be used beyond the website, including across school signage, printed materials and presentations.

The result is a bright, welcoming website that aligns with Long Lawford’s values and communicates clearly with its diverse audience. With thoughtful design, considered user journeys and playful visual elements, the new site strengthens the school’s connection to its community.