Iconinc

brand experience

5 Jan

Creating an award winning nationwide luxury student accommodation brand

Crafting a Unique Identity for IconInc in the Student Housing Market

We were commissioned to develop a new and appealing high end student accommodation brand by Parklane Group. Parklane operates one of the largest student rental agencies in Leeds and launched IconInc as a national brand bringing IconInc to all key university cities. This work included brand creation, brand identity, brand implementation, signage and wayfinding, bespoke graphics plus accommodation visualisation.

IconInc's Creative Approach to Student Spaces

The project began with the initial research and brand strategy planning to make sure the project had alignment from all parties before any further work began, this created the foundation for the brand identity and creative phase to begin.

After this collaborative process the brand identity work flowed from concept to final designs and then to brand activation of IconInc. Whilst working on the activation we also created the signage and wayfinding and bespoke feature graphics branding the built environment. This created an enticing, engaging and attractive environment for new and existing students looking for an exceptional student accommodation experience.

Each student touchpoint was carefully considered with creative statement graphics featuring iconic films, celebrities and quotes from inspirational leaders implemented in the business study areas and throughout the gym.

Communal Area in Student Accommodation — "The IconInc brand will take our proposition to another level, allowing us to cater for the changing needs and requirements of the student market. The modern day student demands more from their living space and IconInc will give them exactly that - the very best in luxury student living in Leeds."

Naveen Ahmed, Iconinc Managing Director

IconInc's Rise to National Prominence

The launch of IconInc proved to be outstanding success fulfilling the brief creating a luxury student experience elevating student living beyond just accommodation. The brands first development of The Edge premise in Leeds set the benchmark for quality student accommodation and was subsequently oversubscribed year on year. This prompted further development with an secondary site in Leeds and further nationwide rollout of the brand on sites in Liverpool, London, Manchester, Newcastle, York, Lincoln and Nottingham fulfilling the aims of a nationwide roll out to key university cities. The brand also won the Yorkshire Property Award, Northern Design Award and YRPA Interior Concept award with features in the Daily Mail, LAD Bible, Student Room and Yorkshire Post.