GenNorth

Brand Identity Refresh for Enhanced Visibility and Market Positioning

GenNorth, a socially conscious business dedicated to fostering a sustainable future, aimed to rejuvenate their brand identity.

Their vision, deeply rooted in making a positive impact on social infrastructure and the property and construction industry, required a brand representation that mirrored their professional expertise and commitment to sustainability. The goal was to evolve their brand into a more consistent, memorable, and modern identity that would reflect their high-quality consultancy services and align with the ongoing enhancement of their service lines and sustainability offerings.

Our approach to refreshing GenNorth's brand involved a meticulous balance of retaining the essence of their existing identity while infusing modern elements to elevate its appeal. We began by revamping their logo, preserving its core features to ensure recognisability while enhancing the wordmark typography for a more contemporary look. The colour palette was thoughtfully developed to resonate with GenNorth's ethos and market positioning.

In parallel, we created a suite of marketing collateral designed to seamlessly integrate with the refreshed brand identity. This range included various touchpoints crucial for GenNorth's interactions, such as presentations, brochures, and business profiles. We also established templates and comprehensive brand guidelines for employee use. These tools were crafted to ensure consistency and ease of brand application across all internal and external communications, empowering employees to embody the new GenNorth brand in their daily activities.

The reinvigoration of GenNorth's brand identity set a solid foundation for the company's ongoing evolution and growth. The refreshed brand elements, including the updated logo and cohesive visual identity, were well-received by GenNorth and its key stakeholders, effectively capturing the progressive and innovative spirit of the business. The outcome not only reinforced GenNorth's position in the market but also enhanced its visibility and recognition across various platforms. Following the successful brand refresh, our team was entrusted with the development of a new GenNorth website, slated for completion in 2024. This project signifies a continued partnership and confidence in our ability to deliver solutions that align with GenNorth's strategic objectives and brand ethos.