CODU Brand Identity
Crafting a Premium Brand Identity for the Future of Student Accommodation.
CODU set out to create a brand that redefined student accommodation. CODU had no existing brand identity in place: the challenge was to develop everything from the ground up, ensuring CODU stood out as a forward-thinking and aspirational choice for students.
The process began with an in-depth brand strategy workshop, shaping CODU’s messaging, positioning, and goals. Stakeholder interviews, competitor analysis, and audience research helped us understand the landscape and define what would make CODU unique. A key decision was the naming of the buildings, which drew inspiration from the industrial heritage of their locations. This created a deeper connection to the surroundings and gave each property its own distinct character.
From there, we developed CODU’s visual identity. The logo was designed as a clean, professional wordmark that reflects the brand’s modern and sophisticated nature. A complementary brand pattern was introduced, taking cues from the abstract qualities of the building names to create a consistent and immersive design language. The typography was thoughtfully chosen to enhance the brand’s premium positioning ensuring clarity and readability across all formats.
Bringing the brand to life extended beyond visuals. CODU’s presence had to be felt in both physical and digital spaces. Bold and engaging hoarding was designed to build excitement around new developments, while interior and exterior signage followed a minimalist but distinctive style, making navigation seamless.
The CODU website offers a seamless user experience, allowing students to explore accommodation options with ease. Its clean and intuitive design showcases clear navigation, high-quality imagery, and a promotional video. Direct links to management partners simplify the booking process.
To further enhance engagement on the website, our Interactive Customer Experience (ICE) team developed a 3D Virtual Environment, allowing students to explore their future living spaces remotely - gaining a realistic sense of the space before making a decision. Experience It for Yourself
We provided CODU with a brand that is more than just a visual identity. The integrated thoughtful design, storytelling and digital innovation, has established CODU as a leader in premium student living, offering a forward-thinking and connected environment for students worldwide.
