Entrance with branded banner
Bright bold graphics at counter

The challenge

Strive were approached to create a new brand identity and interior graphics for the University of Birmingham Melt Cafe.

Frames and artwork on feature wall
Fox with pizza graphic

what we did

After visiting the site to establish the potential for change, we worked alongside the university to create a fresh eye catching and bold identity, which would transform the cafe into an appealing destination.

Dining area with bold bright wall graphics

the result

A bright and bold brand identity was produced featuring elements of Zine culture mixing in aspects of food, animals and people. Large feature graphics, food packaging and signage were produced with artwork curated for feature frames. The final outcome was well received by the students and created increased sales into the cafe.