Strive were approached to create a new brand identity and interior graphics for the University of Birmingham Melt Cafe.
what we did
After visiting the site to establish the potential for change, we worked alongside the university to create a fresh eye catching and bold identity, which would transform the cafe into an appealing destination.
A bright and bold brand identity was produced featuring elements of Zine culture mixing in aspects of food, animals and people. Large feature graphics, food packaging and signage were produced with artwork curated for feature frames. The final outcome was well received by the students and created increased sales into the cafe.