The challenge

Strive were approached to create a new brand identity and interior graphics scheme for the iconic 1 New York Street building in Manchester.

With available floors to let and competition from new local office space developments in close proximity, Strive were tasked to create a brand identity and interior graphics scheme that engaged the target audience and presented the development as a modern and attractive destination for business.


what we did

After visiting the site and surrounding area to establish its current identity and potential for change, we conducted thorough research into the building and area. After an initial concept phase and liaison with the client on the chosen direction, a new, fresh and forward thinking brand was developed. This was then rolled out into an interior graphics scheme incorporating all signage, features walls and manifestations.


the result

A stylish and appealing brand identity was created, which has had excellent feedback from all involved. The space now has a modern appeal, attracting new businesses to the building and is a true competitor to the new developments in the Manchester city centre.