Absolute Commercial Interiors

The immersive sales and marketing experience

Absolute Commercial Interiors required an innovative way to demonstrate their capabilities as a business and spoke to the team about a technologically advanced way for clients to experience the interiors they produce. The chosen method was to produce an ICE office scheme which was developed for Virtual Reality (VR) so the client could experience full immersion in the space.

The commercial office we produced  gave complete freedom to the user allowing them to explore all the different spaces of the office, from board room to meeting room and breakout spaces, with life-like detailing on the furnishings and materials. This interactive customer experience allowed the user to change the finishes to their requirement as they moved throughout the space. As a result, the changes were reflected in the cinematic style flythrough video option, giving a variety of marketing video variations. The ICE experience also captured acoustic levels demonstrated in the meeting pod space which showed how the sound would be greatly reduced whilst inside the pods due to the acoustic panelling, providing a real world experience in a virtual world.

For the go-to-market execution the commercial office environment was optimised with the Oculus Rift S headset and also ported to the iOS operating system for loading onto marketing demo iPads and mobile devices, showing the cross-functional capabilities ICE enables. This multi-device capability allowed a wide-reaching execution in the marketplace and the ability for clients to interact and explore the office space using a variety of methods. The VR headset created a ‘wow factor’ marketing and sales experience, allowing clients to sample VR technology for a commercial application forming new client relationships, memorable experiences, and new sales opportunities.